I’ve identified four major roles of a blogger. This list isn’t meant to be exhaustive, but I’m hoping it will give you some ideas on developing your content.
Writer
Needless to say, the vast majority of blog content is written. There are countless articles about improving your writing skills, so I won’t elaborate any further. Let’s move on to other roles.
Journalist
Blogging and tweeting have revolutionized the way we get our news. Let’s say you attend a convention or seminar related to your blog topic. Who would your readers rather hear from: you or a local news reporter? A blogger has a special connection with his readers, and he is in a unique position to share news related to his blog’s topic.
Critic
Blogging has also completely changed the availability (and speed) of consumer reviews. Whether it’s the latest movie or a major purchase, many of us go online to see what other consumers are saying. This, in my opinion, is one of the most powerful aspects of blogging—a way to help consumers wisely spend their money and other resources.
Information Broker
A good blogger is always on the lookout for high quality content related to her topic. Such content can include YouTube videos, news articles, helpful links, etc. Her blog can become an information hub of sorts—she finds the best “stuff” on the net, which saves time for her readers.
Summing it up:
I’m sure many of you are already doing all of the above. If not, maybe I’ve given you some new ideas. Remember—high quality content is the goal (regardless of the type of content). Keep this in mind and you’ll continue attracting a loyal audience of reader. Maybe I'll expand on these roles as I have time.